When Bob was bored as a kid, his Mom knew the best way to occupy him was to give him a pen and some paper and let him draw to his heart's content. Since then, he's always been involved in the visual arts, from studying studio art in college, to creating dozens of short films, to his eventual career in graphic design. It was while designing national campaigns for New Balance that Bob began to fully immerse himself in photography, shooting everything from shoes in-studio to the X Games in Los Angeles. No matter the subject, his goal has always been to make that subject looks its absolute best. His photography has been on display in retail venues around the globe.